art direction / photography / visual design

FASHION CAMPAIGNS
SOCIAL MEDIA
MAGAZINES
BEAUTY CONTENT

mac
#GetYourFix
project
360 beauty campaign
with CULT LDN agency
in-store communication
social medias
film
billboard
with CULT LDN agency
brand
MACservices
national campaignin-store communication
social medias
film
billboard
#GetYourFix, a beauty campaign for MAC that champions diversity and individuality.
With the release of a new foundation stick available in 33 different shades, we launched a campaign that embraces the wide variety of skin types and supports self-expression.
With the release of a new foundation stick available in 33 different shades, we launched a campaign that embraces the wide variety of skin types and supports self-expression.









FaceGym
project
social media campaign
layout
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brand
FaceGymservices
art directionlayout

This FaceGym gift card season project features vibrant visuals reflecting the brand’s rejuvenating skincare essence.
Sleek typography, fast-paced motion, and dynamic imagery evoke indulgence and self-care, embodying the vitality of the brand.
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Sleek typography, fast-paced motion, and dynamic imagery evoke indulgence and self-care, embodying the vitality of the brand.

Lulu Guinness
project
eyewear campaign
photography
layout
brand
Lulu Guinnessservices
art directionphotography
layout
The Surrealist World of Lulu
Step into a world where reality blurs with imagination in our surreal eyewear campaign. In this journey, we immerse ourselves in the surrealist world of Lulu Guinness, placing our exquisite eyewear and bags at the very heart of the narrative.
Idealization, mood board creation, and art direction on set brought this campaign to life, where the extraordinary becomes the everyday.
Step into a world where reality blurs with imagination in our surreal eyewear campaign. In this journey, we immerse ourselves in the surrealist world of Lulu Guinness, placing our exquisite eyewear and bags at the very heart of the narrative.
Idealization, mood board creation, and art direction on set brought this campaign to life, where the extraordinary becomes the everyday.



HOODS magazine
get to know your hood
project
creative direction
online magazine
visual identity
website
social media creative
strategy
online magazine
brand
HOODS magazineservices
creative directionvisual identity
website
social media creative
strategy

As an important niche of creativity in London, Issue 01: This is Hackney
Featured artists from the heart of Hackney. Each conversation with Hackney-based artists has provided an opportunity to introduce the unique places that make the area stand out in London’s landscape. From places to eat, stay, and live, you’ll get to know the hood like a true East Londoner.
We designed the HOODS MAGAZINE website with a unique layout to give ample space to each story, photograph, and artwork. The magazine is also accessible on mobile, featuring easy navigation through a single scroll-down interface.
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Featured artists from the heart of Hackney. Each conversation with Hackney-based artists has provided an opportunity to introduce the unique places that make the area stand out in London’s landscape. From places to eat, stay, and live, you’ll get to know the hood like a true East Londoner.
We designed the HOODS MAGAZINE website with a unique layout to give ample space to each story, photograph, and artwork. The magazine is also accessible on mobile, featuring easy navigation through a single scroll-down interface.
