art direction / photography / visual design









FASHION CAMPAIGNS
SOCIAL MEDIA
MAGAZINES
BEAUTY CONTENT

 mac
 #GetYourFix


project

360 beauty campaign
with CULT LDN agency

brand

MAC

services

national campaign
in-store communication
social medias
film
billboard
#GetYourFix, a beauty campaign for MAC that champions diversity and individuality.

With the release of a new foundation stick available in 33 different shades, we launched a campaign that embraces the wide variety of skin types and supports self-expression.





 FaceGym


project

social media campaign

brand

FaceGym


services

art direction
layout




This FaceGym gift card season project features vibrant visuals reflecting the brand’s rejuvenating skincare essence.

Sleek typography, fast-paced motion, and dynamic imagery evoke indulgence and self-care, embodying the vitality of the brand.

 Lulu Guinness


project

eyewear campaign

brand

Lulu Guinness


services

art direction
photography
layout

The Surrealist World of Lulu

Step into a world where reality blurs with imagination in our surreal eyewear campaign. In this journey, we immerse ourselves in the surrealist world of Lulu Guinness, placing our exquisite eyewear and bags at the very heart of the narrative.

Idealization, mood board creation, and art direction on set brought this campaign to life, where the extraordinary becomes the everyday.

 HOODS magazine
 get to know your hood


project

creative direction
online magazine

brand

HOODS magazine


services

creative direction
visual identity
website
social media creative
strategy





As an important niche of creativity in London, Issue 01: This is Hackney

Featured artists from the heart of Hackney. Each conversation with Hackney-based artists has provided an opportunity to introduce the unique places that make the area stand out in London’s landscape. From places to eat, stay, and live, you’ll get to know the hood like a true East Londoner.

We designed the HOODS MAGAZINE website with a unique layout to give ample space to each story, photograph, and artwork. The magazine is also accessible on mobile, featuring easy navigation through a single scroll-down interface.






genius studio / info